Chery UAE Brings Back Chery Got Talent with Kids’ Design Workshops in Dubai, Sharjah and Abu Dhabi

Chery UAE Puts Young Imagination in the Driver’s Seat This Year of Family

Chery UAE, part of AWR Automotive, a subsidiary of AW Rostamani Group, is bringing back Chery Got Talent, inviting children and families across the UAE to turn their ideas into designs through a series of interactive workshops at Chery showrooms in Dubai, Sharjah and Abu Dhabi, starting on 7 November.

Building on the first edition of Chery Got Talent, which launched earlier this year as the opening initiative of the Chery Kids platform, the initiative invites children to design and customise their own miniature Chery cars, then share their creations through a social media competition.

Workshop Dates and Locations

The workshops will take place at three Chery showrooms:

• Saturday, 7 November – Chery Showroom, Sheikh Zayed Road, Dubai
• Saturday, 14 November – Chery Showroom, Sharjah
• Saturday, 21 November – Chery Showroom, Abu Dhabi

Each session will run from 11:00 AM to 4:00 PM, giving families a hands-on activity built around play and discovery.

How Chery Got Talent Works

Each young participant will receive a miniature Chery car to design and customise, encouraging them to experiment with colour and express their own ideas. Finished designs will then be entered into a social media competition on Instagram, giving young designers a wider audience for their work, with exciting grand prizes awaiting the winners.

Celebrating the UAE’s Year of Family

The initiative is especially fitting during the UAE’s Year of Family 2026. Announced under the directives of UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan, the Year of Family places strong, cohesive family ties at the heart of a resilient and prosperous society.

Leadership Perspective

Zaher Sabbagh, Director of Chery UAE, said: “Families are at the heart of how we are building Chery’s presence in the UAE, and Chery Got Talent is one of the clearest ways we can show it. When children create and parents take part in that experience with them, a showroom becomes a place to spend time together and make memories. During the UAE’s Year of Family, we are especially proud to host more of these moments and give young minds the freedom to show us how they imagine the future.”

Part of Chery Kids and Chery’s “For Family” Vision

Chery Got Talent forms part of the wider Chery Kids platform, a long-term commitment to families in the UAE and to opportunities where learning, exploration and creativity meet. It also complements Chery’s global “For Family” brand proposition, unveiled at Auto China 2026, which places the needs of families at the centre of the brand’s approach to technology, products and services.

Families are welcome to participate and can register in advance through the following link: https://forms.gle/kW6ipaudsy4PRudi8.

About Chery

Since its establishment in 1997, Chery has adhered to technology-driven development, with its overarching vision of building an auto brand with international competitiveness and influence. Relying on the continuous pursuit of technological innovation, Chery stands as the first Chinese passenger car company to export complete vehicles, CKD parts, engines, manufacturing technology and equipment to the global market.

Through implementing product, localization, and talent strategies, the brand now covers more than 80 countries and regions with over 13 million users, ranking first in exports of Chinese brand passenger cars for 21 consecutive years. Chery also became the best Chinese global brand builder in cars and ranked 14th on the global list, according to the 2023 Chinese Global Brand Builders Top 50.

In 2023, Chery UAE made its debut in the Emirati market through its official sole distributor, AW Rostamani Group (AWR), a leading business conglomerate with over 70 years of excellence in the UAE. This partnership combines Chery’s global brand presence and commitment to green technological advancements with AWR’s legacy of customer satisfaction and market expertise.

For further information, please visit www.cheryuae.com or call Toll Free 800-CHERY (800-24379).