Cartoon Network MENA Launches New Activation of its ‘Climate Champions’ Initiative in Partnership with Dubai Media City to Encourage Responsible Recycling

Cartoon Network MENA is launching a new activation of its Climate Champions initiative in partnership with Dubai Media City, the Middle East’s leading hub dedicated to the media and content creation sector. The collaboration involves the installation of Cartoon Network-themed recycling bins across the district, using creative and interactive experiences to encourage the community to recycle responsibly.

The initiative will also raise awareness of non-traditional recycling streams, including batteries, electronic devices, and stationery, encouraging the community to become active participants in protecting the environment while reinforcing that small, everyday actions can collectively create lasting change.

“At Cartoon Network, we believe that the stories and characters our audiences love have the power to inspire meaningful action,” said Aya Hammad – Marketing, PR & Digital Manager, Warner Bros Discovery MENA. “Through our Cartoon Network Climate Champions initiative, we’re excited to partner with Dubai Media City to encourage the community to see recycling as something positive, fun, and impactful. Every bottle, battery, or piece of paper recycled is another step towards protecting our planet for future generations.”

The initiative reinforces the shared commitment of both organisations to encouraging responsible recycling, raising environmental awareness, and inspiring the community to become active Climate Champions.